FOR IMMEDIATE RELEASE:

CONTACT: Jim Bonfield - Teledirect
1-800-776-1081
jbonfield@teledirect.com

Two Sacramento Marketing-Technology Firms, EyeballFarm and TeleDirect, Merge to Create InstantExpert, the World's First End-to-End Business Development & Advertising Service for Small and Medium Sized Business (SMB).

Sacramento, California, 11.06.2007 - Local search engine marketing firm, EyeballFarm Interactive (www.eyeballfarm.com) has merged with TeleDirect Call Centers (www.teledirect.com), a Sacramento-based, nationwide marketing services company providing in-bound call center services, and customer relationship management solutions.

"After working for over a year with many SMB clients-in-common from the automotive, financial and home services industries, providing different but related marketing services to them, it became clear that combining EyeballFarm's lead generation and interactive adverting programs with TeleDirect's 24-hour inbound lead processing expertise and customer relationship management software, made a lot of sense." Said Jim Bonfield, founder of EyeballFarm, and now Sr. Vice President for TeleDirect.

"By combining lead generation with lead processing, we could offer something to small business that had never been done before - a closed loop, end-to-end customer development platform."

The platform, scheduled for launch in early 2008, will be launched with industry-specific, pre-packaged advertising and lead generation solutions based on extensive industry research in each business category.

"Before we launch our platform for chiropractors or contractors or real estate companies say, we will know, exactly, who their most likely clients are and how to best reach them in the most cost effective manner. We will have worked with leading media companies to develop these media packages in advance, and then track each campaign's actual cost-per-lead performance online and by phone. The performance of each campaign, or lack of, will steer our ongoing recommendations with data sets that no other company can provide."

For additional information on InstantExpert contact Jim Bonfield at (916) 679-3922 or visit www.Teledirect.com.

ABOUT TeleDirect - Headquartered in Sacramento, California, InstantExpert's parent company, TeleDirect has been in business since 1961, is owned by Jim Puff and Tom Coshow, and processes over 185,000 calls monthly and supports a staff of more than 140 call center experts.

As one of Sacramento's fastest growing companies 2004, 2005, 2006 and, 2007, TeleDirect's existing client base of more than 3,200 SMBs including 17 Public Broadcasting Stations around the country. TeleDirect is 100% U.S. based, English-first language, Bi-lingual, SalesForce.com Application Exchange approved and the only on-demand capable call center in the world.

ABOUT EyeballFarm - EyeballFarm is a three year old local search engine advertising and software development company owned by Jim Bonfield that has created thousands of search engine advertising campaigns on Google, Yahoo and MSN for a number of clients ranging in size from small, local business like GolfUSA, ATM Mortgage and Sacramento Magazine to international entities like Pebble Beach Resorts, Disney, Raley's BelAir and California's Travel and Tourism Bureau through MeringCarson Advertising. In April of 2007, EyeballFarm was featured in the Sacramento Business Journal's "Enterprise" focusing on firms that specialize in local lead generation for small and medium sized business.

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